Let’s Grow Your Dealership ROI | GrowWithCars.com

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We Are Cars.com

The Leader In Powering Local Automotive Retail

We believe in car dealerships, so we work every day to help them adapt and grow their local businesses with technology, partnership, and the most valuable car shopping audience on the planet.

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The Partnerships To Grow ROI

The car business is still a people business, and our passion is building true partnerships with our dealers that sell more vehicles at less cost.

The last few years have been unique to the car business, but Cars.com has made it very easy to adapt to the times.

Cars.com is fantastic for us. It's our #1 lead provider and the closing ratios are great.

Using Cars.com for the total solution, from DealerRater, the listings, Cars Social, my DI website — it just brings everything together.

My number one marketing source: Cars.com. If it wasn't for Cars.com, I don't think we'd be able to do the numbers we're doing today.

Cars.com owns an audience that's ready to buy a vehicle. You can't beat that.

We've chosen Cars.com because that's where the shoppers are. The audience with FUEL and Cars.com, it's a perfect match.

Cars.com pays for itself. It's done wonders with the advertising because of the audience that's reached.

Shoppers already know who we are by the time they get here. That's what helped grow our business.

Cars.com is constantly evolving, and it’s proven to have great results for the dealership.

Everything we signed up for with Cars.com is really working for us. That's why we have it all.

Cars.com would be one of the higher conversion rates that we have, if not the highest.

We ask our customers, 'how did you find us'? All the time they say I went on Cars.com, saw you, and now I'm here.

I don't see how we could do business without Cars.com. That's where the shoppers reside.

The Audience To Grow Your Customer Base

All marketplace audiences are not the same. Shoppers know and trust our brand above all others, so they come to Cars.com to make informed buying decisions with your inventory.

27.1 Million Unique Monthly Shoppers 10% YOY *Cars.com Internal Metrics Q2 2022
84% Will buy Within The Next 6 Months 1
67% of Cars.com shoppers don't visit CarGurus, and 71% don't visit AutoTrader2
2X MORE Likely to Buy A Car Than Any Other Referral Source 3

1 Cars.com Consumer Metrics, Q4 2021

2 Comscore, Sept. 2021

3 Dealer Inspire Roxanne™ Data Science, Q1 2021

The Marketplace To Grow Your Margins

While industry trends cause a race to the bottom and millions of wasted advertising dollars, Cars.com brings the audience to you and showcases the full value of your inventory.

Price Your Inventory Confidently Badging & Search Don't Force Price Drops
Connect Shoppers With Your Team VDP Employee Profiles Generate Appointments
Merchandise Your Full Value Automatically Populates Full Inventory Details
Transfer ShoppersTo Your Website 3X More Referrals Than CarGurus & AutoTrader
Create High Buying Confidence Digital Retailing Shopping Tools Drive Decisions
Showcase Your Unique Why Buy Dealer Branding & Reviews Sell Your Experience

$1,800 Avg Used Car Gross

Highest Per Car Profit Margin Among All 3rd Party Marketplaces

Driven Data Classified Lead Quality Index Q1, 2019
Vendors Measured: Autotrader, CarGurus, Cars.com, Edmunds, TrueCar.

The Solutions To Grow (Way) Beyond Listings

Cars.com is a lot more than Cars.com. We’ve developed powerful marketing solutions to grow your market share by combining our 100% pure in-market audience with your winning inventory, branding, and people.

In-Market Video
In-Market Display
Social Advertising
Review Growth

In-Market Video

Own Your Market With Exclusive In-Market Audiences & Omnichannel Video

In-Market Display

In-Market Display

Display Your Why Buy To Actual Buyers

Cars Social™

Social Advertising

Supercharge Your Social Inventory Ads With Pure In-Market Audience Data


Review Growth

Automatically Build Your 5-Star Reputation, Every Single Day

Where to next?

Big news. After 25 years, we are reimagining our brand to inspire modern consumers with all the possibilities of our marketplace and your local buying experience. Check out the campaign that will reach 1 billion impressions this summer.

Let's Grow Your Business

We can put you in front of more ready-to-buy shoppers every day for (way) less cost. Merchandise your full value and give them the tools to decide on you.

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