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    • Strategy
      • How To Win Dealer Of The Year
      • How To Upgrade Your Why Buys
      • How To Win The Shortage
      • How To Target In-Market Shoppers
      • How To Stay On Top Of Search
      • How To Sell Cars Online
      • How To Meet Shoppers Where They Are
      • How To Balance Your Reviews Diet
      • How To Adapt Your 4 Ps of Marketing
      • Unscheduled Maintenance Podcast
    • Solutions
      • Inventory Listing Packages
      • Accu-Trade Vehicle Acquisition
      • Instant Financing
      • FUEL™ In-Market Video
      • FUEL™ In-Market Display
      • Cars Social
      • AutoCorrected
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Make Connections That Close

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Showcase Your Biggest Selling Point

Your sales team does more than sell cars — they’re your product experts, brand ambassadors, and unique customer experience. To win over today’s consumer you need to prove you’re different, so start showcasing your most important differentiator online: your people.

2.5X

Higher Sales Close Rate On
Salesperson Connect™ Leads

Based on Cars.com VDP lead submissions between January 2019 - February 2020

It's Not Just About Price.

Customers want to know who they’re about to do business with. With SalesPerson Connect™ customers can schedule an appointment directly with the salesperson they prefer right from your inventory listings.

97%
of customers say that they’d prefer to choose their salesperson before they enter a dealership1.

1Survey of 17,981 car buyers on DealerRater.com, October 2018

It Pays To Make A Good First Impression.

Showcasing your best salespeople on your Cars.com listings creates a stronger connection and increases consumer confidence — which translates to higher quality leads.

89%
faster lead-to-close2.

2 Based on 16,500 vehicle sales data from 10 dealerships, 3-months prior-to compared to 3-months following enrollment with DealerRater Connections Plus, December 2017 – March 2018

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Powered by The Industry's Most Trusted Review Site.

Salesperson Connect™ doesn’t just connect your customers with you, it connects you with the DealerRater® network, automatically.
Learn More

Put Your Best People First
Not Your Lowest Price.

Turn on Salesperson Connect™ to integrate your salespeople directly into your VDPs to personalize your leads, create stronger connections with your customers, and close more leads.

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