To understand the ROI of your marketing efforts, it’s critical to look deeper than your lead sources — which show the last place the customer engaged — and analyze your referral traffic to see where your customers are first discovering you. We take a lot of pride in driving high-quality traffic directly to dealer websites, so we built you a custom dashboard to reveal the performance of your Cars.com referral traffic on your dealer website.
All you need to do is follow these three quick steps to get your dealership armed with these important marketing insights:
Go into your Google Analytics and grant “Edit” access to firstname.lastname@example.org.
After completing steps 1 and 2, inform your Cars.com representative that you have opted in for the new dashboard. They will finalize the onboarding process with our Data Studio.
That’s it! Just follow those three steps and in about two weeks, you’ll have your own Data Studio to reveal the performance of Cars.com traffic on your website.